About Us
ABOUT
ASH Wellness and Performance
Clinical Acupuncture and Sports Massage Therapy in Lincoln & Lincolnshire
ASH Wellness and Performance is founded and led by Paul Ford, a highly qualified Clinical Acupuncturist, Certified Postural Specialist, KORE Therapy Practitioner, Sports Massage Therapist, and Professional Health and Performance Coach with a career spanning nearly 30 years. Based in Welton, near Lincoln, Lincolnshire; we serve clients throughout Lincoln, North Hykeham, Market Rasen, Gainsborough, Sleaford, Boston, across the East Midlands and internationally.
ASH Wellness and Performance Ltd was created out of necessity forged through lived experience, professional excellence, and a refusal to accept the limits placed on the human body by outdated thinking.
A CAREER BUILT ON
Sport, Coaching, and Resilience
Before stepping into therapy, Paul competed in sport up to national level, and engaged in coaching from the age of 16; later qualifying in the late 1990s as a health and fitness coach, personal trainer, and fitness manager. Over the following decades, he coached clients of all backgrounds from those seeking mobility and confidence to national fitness competition medalists and International competitors.
Later, Paul transitioned into law enforcement, a demanding career that was brought to a sudden and traumatic halt by a road traffic collision. The impact left him using a walking aid, facing a medical retirement, and told by professionals that a life of daily medication, injections, nerve blocks, and surgical procedures was now inevitable. But that’s not how this story ends.
REBUILDING WHEN NO ONE ELSE COULD JOIN THE DOTS
With a deep foundation in health and fitness, and a mindset shaped by sport and service, Paul refused to accept the bleak diagnosis. In his own words:
"No one else was willing or able to rebuild my life; SO I HAD TO DO IT MYSELF."
That journey became a relentless pursuit of the most effective, integrative, and evidence-based methods available. But no single therapy was enough. So Paul did what no conventional system could, combined the best of them all.
Through rigorous research and self-application, only the most effective treatments were pursued to qualification. If it didn’t work, it was discarded. If it made a meaningful difference; it became part of the ASH system.
Mentorship, Mastery & Mission
As part of this journey, Paul was mentored by a renowned national head swimming coach who had led multiple international teams. Through this mentorship, he was given the opportunity to support and help coach swimmers; adding elite insights into movement, biomechanics, mindset and training systems to an already growing therapeutic skill set.
Further demonstrating this commitment to high performance, Paul also collaborated with a former USA Ski Team member to co-develop ski-specific fitness and conditioning programs; combining postural intelligence, injury prevention, and sport-specific strength. Today, this wealth of personal and professional experience is offered to clients across all walks of life; from children to the elderly, from those seeking relief from chronic pain or hormonal imbalance to elite athletes, sports teams, and individuals who have been written off by the medical system.
Qualifications and Certifications
Paul holds extensive clinical qualifications and specialist certifications, including:
Paul works in full accordance with professional clinical and ethical standards, aligning with NICE (National Institute for Health and Care Excellence) guidelines; the benchmark for best practice across the NHS. ASH Wellness and Performance upholds the highest level of professional integrity and patient safety across all services.
Paul is also a registered member of the following recognised professional bodies:
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The Acupuncture Society
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The Sports Therapy Association
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The Federation of Holistic Therapists (FHT)
In addition to current certifications, Paul continues to invest in advanced clinical education and mentorship from world-leading providers, ensuring that every treatment remains evidence-informed, safe, and results-driven.
Media & Recognition
Paul has been featured in radio interviews and newspapers. But it’s not the media that defines this clinic; it’s the life-changing outcomes delivered to clients every day.
TESTIMONIALS
Our Customers Love What We Do
Don't just take our word for it, hear what people have to say about us.
A different type of physio. Full body analysis, getting to the root cause of the problem, and body compensations. Very thorough, including analysis, exercises and aftercare. Can also help with many sports related exercises
Stuart Geary
UK
I have been to several physios before Paul and did not find them very helpful ,but I found Paul did listen to me and understood my problems he has been treating me for neck , hip and knee pain . I have acupuncture with Paul every week and found it helps with pain and helps me have a better restful sleep I have had massage treatment on my neck which is greatly improved I can’t recommend Paul enough
Betty Skeates
UK
Great help and support with my back and neck issues and after care exercises to help prevent future issues
Paul Taylor
UK
ASH Wellness and Performance
Helping you look better, move better, and feel better — when no one else can
Offers Support For:
WHY CHOOSE
ASH Wellness and Performance
Our holistic approach combines expert care and personalized solutions to help you achieve optimal health and well-being.
Let’s Talk First
We don’t use online booking forms because we’re not a high-volume clinic. You're not just a number to us. Every journey starts with a genuine conversation—where we take the time to understand your needs, goals, and ensure we’re the right fit for each other.
Helping Greater Lincolnshire Move Better, Feel Better, Live Stronger.
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